UNIQLO Advertisement
This week, we are assigned with a few clients to create a suitable advertisement for them. Kaleidoscope’s Script decided to go forth with UNIQLO and help them design a “hip and fabulous” advertisement.
The target audience would be towards the 18-year-olds to 30-year-olds. We have decided to approach them using a short and memorable advertisement that could convey our message just in a few seconds, with words that compliment the visuals itself.
We believe in individuality, thus we went with this approach. “Be Different; Be You; Be UNIQLO” would be the slogan for our advertisement as it is also a word play using the company’s name to replace the word “unique.”
In addition to that, we have decided that we would have a short video and accompanying that would be our poster for the advertisement. This way, it could reach both the old and young. Either it is through social platforms like YouTube or newsprint.
The idea of this actually came about out of nowhere, it was just something that popped out in the very moment that made it seem like a great idea as it is catchy, and fairly memorable.
Below would be our finalized version of the advertisement that promotes individuality
( However, due to some technological problems, the video can only remain at 480p )
Below would be our draft video
And to promote this advertisement further, below would be the poster
